For real estate power players, a powerful brand is a game changer. Sure, it takes keen market insight, negotiation skills and a whole lot of hustle—but when that all comes together in perfect synchronicity, you’ve got a winning brand. And when it comes to elevating and maintaining that brand, social media should be on the top of every agent’s toolbox.
“In 2023, every business is a social media business. I don’t care if you’re a lawyer, a doctor or if you’re in real estate. Your business is social media,” social media expert and influencer Lisa Remillard told the crowd at our 2023 Power Players Real Estate Showcase. “And if you are not using social media—you’re doing it wrong.”
In an agenda focused on pivoting in today’s market, Lisa was on hand to share some tricks of the tape to help real estate professionals become more confident in their social postings while keeping an eye on the business bottom line.
“The best way to build a business and brand on social media is to use the one thing that we all have that’s free. It’s your face. Your voice. Your personality,” Lisa said.
So what is Lisa’s key to success? Develop an emotional connection with your audience.
“I’m not talking about making someone cry,” Lisa added. “When I talk about emotional connection, I mean making the audience feel a certain way. Whether that is happy, excited, empowered, optimistic, hopeful. Making the audience feel this emotional connection.”
And we don’t have to just take Lisa’s word for it. This nugget of wisdom is backed by science.
A few years back, the Harvard Business Review did a study that found that an emotionally connected client or customer is two times as valuable to a company has a highly satisfied customer. They exhibit less price sensitivity. They are more willing to pay attention to your communications. And they become vocal advocates for you.
“Think about your own social media habits,” Lisa said. “When you’re scrolling through social media and you see someone’s face and they’re talking to you, aren’t you more willing to want to watch that, to hear what they have to say? You eventually may even feel like you know that person. As opposed to someone who posts a still image; there’s a big difference there.”
According to Lisa, people watch videos for a few keys reasons: to unwind; to laugh and be entertained; to explore an interest or passion; to learn something new; to escape daily life.
“You have to understand who you’re talking to,” Lisa added. “Research has found that Americans are on the internet watching videos for 17 hours a week. Why not have it be one of your videos?”
For more social media insight, check out Lisa’s website by clicking here.