Luxury and Rodeo Drive go hand in hand—and lux fashion brand LVMH want to ensure their brands are top of mind for Beverly Hills visitors and shoppers.
LVMH—the French luxury conglomerate that’s home to brands including Louis Vuitton, Dior, Fendi, Givenchy, Tiffany, TAG Heuer and Bulgari—recently announced plans to redevelop a sizable chunk of the so-called Golden Triangle to plant its flag in L.A. luxury hospitality.
According to L.A. Magazine, LVMH has announced plans for Hotel Cheval Blanc Beverly Hills, a 115 room, nine story property boasting a tiered roof line, restaurants, multiple pool decks and a private club. Set to take up the entire south side of Little Santa Monica Boulevard, between Beverly Drive and Rodeo, the hotel will occupy the former Brooks Brothers store and the former site of the Paley Center. Architect Peter Marino is helming the project, rendering seen above,
All in, the cost of the land purchases reportedly sailed north of $300 million.
No news on which, if any, of LVMH’s 75 brands could occupy retail space in the new hotel, but you won’t have to travel far to shop. LVMH is also planning to expand it’s footprint along Rodeo Boulevard in pretty major fashion.
The Real Deal reports that the brand is planning a 47,900 square foot Dior store (and restaurant) to replace the existing Dior men’s store along Rodeo Drive.
Construction on the hotel is expected to take three years.