Redfin is stepping up its efforts to attract more buyers by offering the golden concession: cash. The company’s new “Sign & Save” program looks to lock in shoppers with a Redfin agent before the second home tour in exchange for a refund upon closing.
Available in 50 markets—including the Inland Empire, Sacramento, Palm Springs and Lake Tahoe—buyers who sign up to work with a Redfin agent before the second tour can get a refund of 0.25–0.5 percent of the purchase price at closing. For customers who purchase a luxury home through Redfin’s Premier service, Redfin offers a 0.5 percent Sign & Save refund.
The refund is available to customers who sign a Buyer Agency Agreement before their second tour and go under contract within 180 days.
“Redfin is putting money back in homebuyers’ pockets at a time when many are struggling with high prices and mortgage rates,” said Jason Aleem, Redfin’s senior vice president of real estate operations. “The concept is simple: as a Sign & Save customer you get extra savings because we know you’re serious about buying a home, and we’re serious about getting you into one. We started piloting Sign & Save in a handful of cities in September and the customer response has been fantastic. We’re now rolling it out to dozens more markets because we believe it will help our agents close more sales and increase profits by identifying and rewarding homebuyers who are ready to make a purchase.”
To see the full list of available markets, click here.