More than nine in 10 adult Gen Zers say housing affordability is important when considering who they will vote for in the upcoming presidential election, according to Redfin. Gen Zers were more likely to rate housing affordability as an important factor in their vote than any other issue they were asked about, including the economy, abortion and gun rights, preserving democracy and foreign wars.
Millennials, Gen Xers and Boomers were all more likely to say the strength of the overall economy was an important factor in their presidential pick. Education and preserving democracy were also top factors across all generations of voters.
“Housing affordability is a cornerstone of this year’s presidential election because even though the economy is fairly strong, unemployment is low and wages are rising, buying a home feels impossible for many Americans,” said Redfin Senior Economist Elijah de la Campa. “This is particularly the case for young people, who have seen the cost of starter homes increase twice as fast as incomes. Young people care about other political issues, like immigration and abortion rights, but they’re more likely to cite housing affordability as a factor in their vote because it directly impacts the roof over their head, their lifestyle and their ability to build wealth.”
The data comes from a Redfin-commissioned survey of roughly 3,000 U.S. homeowners and renters conducted by Qualtrics in February 2024. There were 180 responses from Gen Zers, 844 from millennials, 843 from Gen Xers and 1,128 from baby boomers and older generations.
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