Realogy Holdings Corp. has announced the company will rebrand as Anywhere Real Estate Inc., or simply known as “Anywhere.”
Home to real estate brands including CENTURY 21, Coldwell Banker, Corcoran, and Sotheby’s International Realty, Realogy anticipates implementing the rebrand by end of Q2 2022.
Taking inspiration from the company’s strategy, the Anywhere brand represents the desire to meet consumers anywhere on the transaction journey across the entirety of the market. The “re” at the end of the Anywhere name nods to the brand’s prominence within the Real Estate industry.
“With very positive momentum, we will harness the power of our extensive agent network, leading brands, scaled core services, deep technology and data, and strong financial flexibility to create a better transaction experience for any consumer, anywhere,” said Ryan Schneider, Realogy president and chief executive officer. “We are so excited about the opportunity ahead of us that we chose to rename and rebrand the company to reinforce our commitment to delivering this future.”
During an investor event, Realogy execs announced new financial goals, including surpassing 20 percent market share through its accelerated expansion, in addition to leveraging its advantaged market position and ability to invest to improve and simplify the home buying and selling experience for consumers.
Last month, Realogy announced the company generated record first quarter revenue of $1.6 billion, an increase of 6 percent or $88 million, year-over-year. The reported net income of $23 million was a decrease of $10 million compared to the year prior.